Tell Me Why Campaign


“Was it my fault?”

Morever recently spearheaded charity Tommy’s multifaceted ‘Tell Me Why’ campaign, which was distributed by media partner AIP. At the heart of our campaign message were the authentic burning ‘WHYs’ of parents who have experienced pregnancy loss and were desperately searching for a reason. Tommy’s is dedicated to helping parents find out ‘WHY’ through vital research into pregnancy loss. The hero film was delivered alongside a set of three informative animations and compelling social media assets that included TrueViews, Bumpers, Carousels, and text banners.