Heart Attack Falls

WRG

Working closely with WRG we designed and created content for a large interactive LED array.

Dubbed ‘Heart Attack Falls’ it captured at large scale the workings of three different coronary events within an artery. This was the ‘attractor’ piece of this cutting edge stand at the ESC Congress in Amsterdam.

An innovative arrangement of modular LED units creating a continuous linear screen spanning the width of the entire stand. Consisting of a large vertical LED screen array extending down to become a large interactive LED floor.

Our talented Creative Director designed and led the team to produce the content for this massive screen array and the team scooped a fantastic duo of gold awards at the IVCA LiveCom Awards 2013.