Tell Me Why Campaign
“Was it my fault?”
1 in 4 pregnancies end in loss or premature birth – and most parents never find out the real reason.
Tommy’s are dedicated to finding out…WHY?
The charity currently funds 5 research centres looking at the causes and prevention of pregnancy complications and baby loss, as well as also running specialist clinics caring for high-risk women.
Morever spearheaded Tommy’s multifaceted ‘Tell me Why’ campaign, delivering a poignant hero film, a set of three informative animations, and compelling social media assets that included TrueViews, Bumpers, Carousels, and text banners.
At the heart of our campaign message were the burning ‘WHYs’ of parents who had lost a baby and were desperately searching for a reason to explain their pregnancy loss.