Build it and they will come.
The MS Society
Authentic stories from authentic interactions.
The MS Society asked us to produce a brand film to celebrate the supporting role they play in the community. We delivered this bold and moving piece (we challenge you not to cry!).
The concept, devised by our very own Abi Mellor, was devilishly simple but brilliantly evocative. Part of our ethos and mission as an agency is to really understand not only our charity clients’ needs but the community they serve, and then package all this understanding into something that will resonate with a wide audience. For this job we created a space on-set where all the participants sat together, a cosy and communal area of sofas and bean bags, this created a wonderfully collaborative environment where the contributors could talk but also where they felt really part of the production behind the camera and in front of it. Creating that environment and the authentic atmosphere that ensued between everyone is what shines through and makes for a truly authentic and successful film.