Putting participants’ perspective in the picture
In terms of digital trends and marketing comms it’s safe to say that video is here to stay. But with such a ubiquitous media form, how do you cut through the noise and make sure that audiences want to watch and share yours? We’ve found, through the work with our charity sector clients, that sometimes a story doesn’t necessarily need to be written, simply told.
In our recent film for the MS Society, we opted for a contributor-led narrative, to convey what it’s really like to live with Multiple Scelerosis (MS). Focusing on the diagnosis journey, we encouraged participants to talk about how they felt at different stages, from identifying their condition to finding support in the MS Society.
‘The team at Morever impressed us with a strong vision for how our brand story, community and the journey people living with MS go on could translate on screen.’
Chris Parker – Content and Creative Manager, MS Society