CROHN’S & COLITIS UK
Over the festive period our interactive card generated 10k video downloads
We concluded 2017 with a browser app for an animated, personaliseable Christmas card app for Crohn’s & Colitis Awareness week. Based around the theme of #MakingTheInvisibleVisible, the shareable card allowed users to upload their own selfie photos which were then superimposed onto a quartet of quirky dancing elves. Users could add a personalised message if they wanted to before sending the finished video to someone via email.
Backed by celebrity supporter Carrie Grant (of Fame Academy and Pop Idol fame), it managed to clock around 10,000 video downloads, doubling the target of 5,000.
You can check one of the finished cards here.